September 17, 2009 by Simon King
This week the generous online teachers over at top click are going to let you in on how to maximise the efficiency, speed and profitability of your ecommerce site with a few simple tips. So, if you sell products online then sit back, relax, and let us lay some knowledge on you.
Lesson 1: Email addresses not User Names
Because email addresses are used much more regularly than individual user names, they are much more memorable to consumers. For this reason it’s a better idea to have customers sign into their site with their email address. This can seem counterintuitive as email addresses tend to be much longer than most user names though if you think about it, it does make sense. Anyone who is reasonably active on the internet is going to have accumulated several different user names in their time, though nobody really has more than two or three actively used email addresses. Why would you?
This is a particularly good ploy for bigger websites. How annoying is it to try to come up with a user name and find that your first five or so choices are already taken by someone else? An email address is by its very nature unique, so you bypass this process entirely.
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