March 5, 2009 by Jay Smith
In a new blog post Facebook founder and director, Mark Zuckerberg, has outlined new plans to improve the number one social network and to “Continue making the flow of information even faster and more customized.”
There are several innovations planned, however the ones taking affect today are new public profiles for organisations and public figures such as politicians or celebrities. These used to be called pages, now however, they will look and function like regular profiles. This is particularly good for brands as every time the page is updated users who are ‘friends’ with that brand will see the update in their daily news feed.
There are no doubt advertising creatives up and down the country thinking hard about how they can exploit this right now. However, it’s equally useful for anyone with an agenda to push, like a politician, celebrity or brand. There is even some cross-over marketing potential between the two. What, for instance, is stopping a publishing company paying David Beckham or someone like him to claim that they are reading a new book on Facebook, thereby promoting it to their followers.
Don’t be surprised if you start to see some cunning marketing ploys on the social network in the next few days.
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