May 28, 2010 by Andre Jackson
Facebook look to be giving Google a run for their money when it comes to purchasing smaller companies as they have announced their acquisition of Sharegrove.
Sharegrove is a small service that provides private online spaces where close friends and family can share content in real time.
The service uses Facebook connect to knit together a cross between Facebook wall-type postings, group chat and e-mail.
Facebook have said that the purpose behind the buyout was to bring the engineering talent behind Sharegrove to their team.
It is also suspected that the buyout may have something to do with the recent furore surrounding Facebook regarding the privacy issues.
Considering that Sharegrove’s product is primarily focused on content sharing in much more intimate circles and the fact that Facebook founder Mark Zuckerberg recently admitted that Facebook had been making some blunders in that regard.
It does make a great deal of sense for the company to reel in some fresh expertise from a start-up evidently infused with ideas about how to handle content generated by users within tighter social graphs.
Sharegrove will no longer be operating after June 1st, less than a week away.
Registrations for new users have already been disabled and as of the first of June all data will be deleted for security reasons.
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