Five Tips For Reducing Your Bounce Rate Part 1

After spending hours drilling down your campaigns, adgroups and keywords, refining your bidding and making your AdWords text ad as targeted as possible to draw in highly relevant clicks you still find that you have a high bounce rate.

If you have a bounce rate of 87% let’s say, 87% of the users coming to your landing page are just having a glance at the page and leaving without viewing any other pages on your site (known as a bounce), deciding immediately that your site does not suite their needs. One of the simplest forms of making your visitors stay on your site, see what you have to offer and possibly buy is to captivate them with with an engaging headline.

Remember, visitors to your site will decide whether to stay or leave in just 8 seconds so what your visitors see in those 8 seconds are crucial to reducing your bounce rate.

Here are five tips for reducing bounce rate with and effective headline that will draw the user in and hopefully get them staying rather than leaving in the 8 second window.

Include your keyword in the headline.

Make sure that the keyword is in the headline of the landing page so that people can relate with what they read in the ad, with what they are reading on your site. This gives consistency and continuity, keeping the  visitor interested. Also try to include the keyword as close to the beginning of the headline as you can.

Putting the keyword in the headline will give the reader instant assurance that they have arrived at right place and be more receptive to your message. People who search know what they’re looking for, and hope that your site will deliver.

Don’t forget sub headers.

Using sub headers is an easy way to break down and clarify information about your product. As an example you have an e-commerce site and you have chosen your keywords to land on specific product pages, with the your product name as the page’s headline.

By using sub headers that visitors can quickly scan over of the product features, will save them having to trawl through the whole article for this info which is regularly buried on the page.

Instead of:

AdWords Management

Try:

AdWords Management

• increase Conversion Rate by up to 35%

• Increase Click Through Rate (CTR) by 15%

Related posts:

1. Five Tips For Reducing Your Bounce Rate Part 2
2. 5 tips for creating kick ass landing pages for pay per click
3. Getting the best ROI from Adwords using Google Analytics (part 3)
4. Simple tips for the Pay per click virgin
5. Should pay per click Landing Pages be optimised for Search Engines?
6. Tips for exploiting Long-Tail keywords