November 30, 2008 by Matt Thomas
Adwords has greatly expanded the number of accounts trialling its ‘automatic matching,’ feature, allowing them to earn more money during the tough economic times ahead. The feature works by identifying keywords, in addition to those that the client user has stipulated, which could be useful for a particular account by making use of Google’s extensive language processing ability. The ads will then be shown in response to these keywords as well as the ones the advertiser has actually stipulated. These clicks are billed at a rate that is around that of the ad group’s average CPC.
This system has brought fresh criticism of Google from Adwords users. Their main problem with the system is that, in their view, the company is simply trying to make more money out of users without making them properly aware of what they are doing. In fairness, the system does require you to opt in, rather than out, though it is thought that not all users will fully understand the cost implications of their ‘opt in’.
Users of Adwords will be able to view exactly which words brought their ads up via the Adwords performance centre and include those words as actual keywords if they wish, though this is unlikely to placate this increasingly angry and numerous faction of Adwords users.
Related posts:
- Getting the best ROI from Adwords using Google Analytics (part 2)
- Getting the best ROI from Adwords using Google Analytics (part 3)
- Getting the best ROI from Adwords using Google Analytics
- What you need on your page to make SEO work for you
- Google Ads move beyond Text
- Keyword Prohibition is over…. Kind of
