Getting into DMoz #4: Titles & Descriptions

Okay, this bit is important, this is where people do or don’t get added to DMoz. The main thing to remember is, do not over complicate things when it comes to the title and description, there is no need to get fancy with these.

Firstly, the title, this should be your website’s name. Let’s stick with the copywriting example, if your website title is Richardson Copy, that should be the title of the submission, you could possibly change it to Richardson Copywriting but I really wouldn’t go further than that. You should be at pains not to look like a spammer, if the editor has even the slightest inkling that this is what you’re up to they will deny your application without hesitation. Remember, they’re not going to agonise over whether or not to crush your DMoz dreams – they have a lot of submissions to get through.

The description is another place where people come unstuck. Again, do not make this look spammy, though you do have a little more room for manoeuvre here. Remember, this is a human reviewed system, one editor’s idea of a good site is not necessarily another’s. You should study the other descriptions in the category to get an idea of what that editor is looking for.

To an extent you can ignore the usual rules of copywriting. Remember, this is not sales copy, you are not selling anything. Dull copy is fine – it just needs to get the point across.

Related posts:

1. Getting into DMoz #5: Final Considerations
2. Getting into DMoz #1: The trouble with DMoz
3. Getting into DMoz #2: Getting Started
4. Meta Descriptions: Still Important?
5. Getting into DMoz: Introduction
6. Getting into DMoz #3: Choosing your Category