Getting the best ROI from Adwords using Google Analytics
This week I’m going to show you how to achieve a better ROI by using Google analytics. We will look at using Analytics to drive the highest quality traffic to your site, and hopefully increase your ROI.
There are many reports to be looked at in Google Analytics some being more important than others.
One report in particular, can show you the ROI for each keyword your bidding on, letting you keep the ones that work and dropping those that don’t.
Step 1:
Linking your AdWords account to your Analytics account.
After you have linked you Adwords to your Analytics, you can then see you spends for each keyword. (as well as other costs) in the reports generated.
Now your accounts are linked together, you can view keyword spending with how your visitors navigate your site.
Step 2:
Goals:
If you have an e-commerce site, your return will be from sales, however if your selling a product, than what are your goal values going to be?
In this case, you should put an intelligent value down. So for example, if you know that every 100 enquiries results in a £300 sale, than you could put a goal value of £3 for the enquiry form being filled in.
Step 3:
Analyzing Your AdWords:
Under the traffic sources section you will see AdWords Campaign reports, this is how you track your ROI on keywords.
Clicking on the Campaign will open up a view of your AdGroups, and clicking on AdGroup will open up the keywords.
Now you can click the clicks tab to have a look at the ROI data.
Tip: If there is no cost data, make sure you have linked your AdWords correctly, and enabled the auto tagging.
Tip: If revenue is nothing, make sure that Goals have a value, also check that you have enabled your shopping cart reports.
Check back next week when I shall continue this article.
Related posts:
- Getting the best ROI from Adwords using Google Analytics (part 3)
- Getting the best ROI from Adwords using Google Analytics (part 2)
- Google explains the AdWords Quality Score
- New Features for Google Analytics
- Adwords API fixes issues and refreshes Sandbox
- Analytics School: How Funnels can keep you in business
