Getting the best ROI from Adwords using Google Analytics (part 3)

This article follows on from last weeks post on ‘Getting the best ROI from Adwords using Google Analytics’.

Keyword Popularity
Impressions show you the number of times your advert has been displayed.
Clicks show you the amount of clicks the advert has received (and you paid for)
Click Through Rate(CTR) is the percentage of times a searcher clicked on your advert.
By looking at these, you can get a good idea of how often people search for a particular keyword, and when being supplied with your advert, how likely they are to click it.
If you want higher click through rate, you should consider bidding for a higher position or possibly rewriting your advert so this it is as relevant to the search as possible.

Keywords that make money
First click in the revenue column to bring the highest revenue keywords to the top.
These keywords may or may not be your highest ROI keywords.
If the ROI shows you are loosing or not making money, you might want to try lowering you bid price. (this will lower your cost per click and increase your ROI)

Analytics Feedback
Keeping an eye on AdWords reports will let you see how effectively your AdWords campaigns run.
Making these small changes to your account (keywords, bid price, and advert text) and tracking how these changes work for you, you will be able to optimise your AdWords campaigns for maximum ROI.

Related posts:

1. Getting the best ROI from Adwords using Google Analytics (part 2)
2. Getting the best ROI from Adwords using Google Analytics
3. Five Tips For Reducing Your Bounce Rate Part 1
4. Adwords Flaw
5. PPC School: Reasons to use Long-Tail Keywords
6. New Adwords Feature tested