June 7, 2010 by Jack Fox
Google’s added another weapon to its arsenal of online ad services. The search giant has announced the acquisition of yet another start-up, Invite Media, which is one of a small group of companies that gives ad agencies and advertisers the ability to do real-time bidding for display ad space.
Google’s billions of dollars in revenue has traditionally been driven by the text ad business powered by its powerful search engine. The company trails Yahoo, Microsoft and AOL when it comes display advertising, the richer ad formats that include graphics, images and video content, though Google’s been making gains on the display side of late, specifically in display advertising for YouTube sites.
“For those who are involved in display advertising, you’ll know that there’s a lot of momentum and buzz in this particular area,” Neal Mohan, vice president of product management, said in Google’s DoubleClick Advertiser blog
“In recent months, many agencies and advertisers have been asking us to make a bidding platform available directly to them, as they want to take advantage of the opportunities that real-time bidding presents. We’re going to continue to invest significantly in improving Invite Media’s technology and products as a separate platform and, in time, make it work seamlessly with our DoubleClick for Advertisers (DFA) ad serving product,” he added.
Related posts:
- Google Set to Revolutionise Display Ad Marketing
- Google+ Amplifies the “Display Advertising Revolution”
- Google investing in new approaches to online advertising
- Google Announces Deal to Purchase Admeld
- User Generated Content Through Social Media Resources is Revolutionising SEO for Businesses
- Google Acquires Social Media Analytics Provider PostRank
