November 30, 2008 by James Oliver
Google have announced a brand new way to track Flash content, an application called ‘Google Analytics Tracking For Adobe Flash’. Okay, so the name is not exactly catchy but it definitely looks likely to make a number of lives easier in the online community.
A common challenge when developing websites is effectively tracking flash – lucky then that this is what the new Google Analytics is designed for. Up until now Google Analytics has allowed you to get an idea of how well the rest of your site is working though there has been no way to track the effectiveness of flash elements. Developers have had to design their own software to do this. Thankfully those days are over – software created ‘on the fly’ is never going to be the best – now that Google have helpfully managed to p[rovide industry-standard for tracking flash.
Essentially, all they’ve done is translate the existing Google Analytics code into a new programming language (ActionScript 3, if you must know) that makes it much more straightforward for the programme to analyse trends with your website’s flash elements to help you optimise their effectiveness.
The translation has retained all the features of the original version, so fans of ‘event tracking,’ ‘campaign,’ and pageview needn’t worry.
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