October 23, 2008 by Matt Thomas
Mirroring a recent decision by MSN and Yahoo, Goggle has decided to resume advertising online casinos in the UK through Adwords. However, the move is strictly limited to casinos with licenses from the British Gambling Commission, or who have an advertising license somewhere else in the European Economic Community.
The reason this is a big deal is that in 2007 every big online advertising platform pulled their campaigns for online casinos after fines adding up to millions were issued as part of the Unlawful Internet Gambling Enforcement Act (UIGEA).
The decision to risk taking on UK casinos again was made initially by Yahoo, though MSN soon followed suit. In a way the announcement earlier this week from Google that they would be doing the same was a formality – the market is worth millions and is fiercely contested, nobody expected the market leader to not be involved in the fight for a piece of it.
This decision from the big three must have knock on effects for the rest of the world. What those will be is, so far, unclear though the rest of the online gaming community will be watching the unfolding story with great interest. As will we.
Related posts:
