November 23, 2009 by Jay Smith
There’s been a small change to the adwords interface over the last few days that seems to have caught a couple of people on the hop. What’s happened is Google has decided to stop allowing exceptions to its 35 character display URL rule. It used to be that you would be allowed to file an exception request if your URL was longer than this but now that function has been removed.
So what do you do if your URL is longer than 35 characters? Well, the first thing to do is take out the ‘www.’ at the start, this isn’t necessary. Unfortunately, if your URL is still too long then it looks like you may be in some trouble as it seems Google are unwilling to compromise on their principle that the display URL must be closely related to the root of the destination URL. I would still give it a go though, you might get lucky.
This leaves you with one option, get a new domain and create a mirrored site there. Not the most desirable of options, I know, but probably better than just giving up on adwords entirely.
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