October 31, 2008 by Matt Thomas
As you are probably already aware, your quality score is one of the major factors to consider when attempting to plan an effective AdWords campaign. The trouble is that traditionally the criteria for deciding the quality score has been, to all intents and purposes, a mystery; just another Google policy that has been annoying people like us for quite some time.
Luckily, Google is now beginning to pull back the veil of secrecy that it has been hanging over the mechanics of the quality score, and we now know a little more. Now, when you do a keyword placement report within AdWords, that report will include quality score data as well as information on the first page bid.
This is a godsend, as it gets around the hassle of having to use a keyword analysis tool within AdWords for each and every keyword you use. However, don’t discard & forget the analysis tool just yet. If AdWords tells you that a keyword is weak, analysis tools are an invaluable resource in finding out exactly why?
Anyway, it may be long overdue, but Google have done the right thing here. It’s not fair to take people’s money without offering full transparency as to what you are actually selling.
Related posts:
- Changes to Quality Score Algorithm
- Google announces new metric for AdWords dashboard
- Getting the best ROI from Adwords using Google Analytics
- Why does Google use Quality Scores in Ad Auctions?
- Getting the best ROI from Adwords using Google Analytics (part 3)
- Getting the best ROI from Adwords using Google Analytics (part 2)
