Google provides SEO Beginners Guide
Google has begun providing what it calls an ‘SEO Starter Guide’ to curious webmasters. It contains a range of hints and tips for beginners about visibility, driving traffic to a site, etc.
The 22 page PDF document is apparently the same reference it uses for its own internal sites, though I have some trouble believing that there are many people involved with YouTube, et al, that would have much use for an SEO beginner’s guide. I sort of assume that if you work for Google, you make it your business to know a little SEO stuff.
Maybe I’m wrong – though I really hope not.
That aside, the guide itself is pretty good. It’s well written and provides a decent overview of the basic stuff you need to know to get you going, though as we all know, staying on top of the constantly, shifting rules in the SEO game and making the best out of your site is a full time job.
It covers all the topics you’d expect, Meta Tags, URL structure, Analytics, and so on. The only real surprise is a whole section on the rel=”nofollow” attribute on individual links. Up until now this has been seen as something a little specialist, not something that a common or garden variety webmaster would know about. Well, I guess it’s mainstream now.
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