November 21, 2008 by Jack Fox
Yesterday we posted an article on the rising influence of online coupon sites in which we strongly urged you to start using them to promote your site and your brand, so we thought it was only fair to post another one letting you know the best way to do so. Aren’t we nice?
1. The first thing you need to consider is the coupons that you’ll actually be offering. For online only businesses, it’s best to offer a mixture of free shipping, discounts i.e. 25% off certain items, and total spend discounts, for example, you could offer $10 off all purchases over $100. The specifics of these will depend on your merchandise/service but remember, keep it simple, if the offers are good you shouldn’t have to sell too hard.
2. Always include your brand name in the listing, preferably in the title. This lends the offer legitimacy and will increase your relevancy score so you’ll be found more easily. For the same reason, you should also try and include one or two of your keywords in the title.
3. Post several different coupons online, changing the title, keywords, specifics of the offers, this will obviously increase the likelihood of people finding your offers.
4. You should also expect to do some of the legwork, use your site, blog etc., to promote the offer. This allows current users the opportunity to forward the link to people they know.
5. Oh, this should go without saying really, but do monitor your coupon campaign, just like you would any other. Bring in new offers regularly and analyse the effectiveness of each one using whatever metric you can, and please, please delete expired coupons, nothing annoys people quicker than being sold a deal that doesn’t exist.
Do all that and you should be well on your way to exploiting the thrift revolution. Good luck.
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