September 29, 2009 by Mark Isle
Use PPC as your SEO Roadmap
Yesterday I wrote about why someone should use a combined SEO and PPC strategy. Today I’d like to talk a little about how exactly to go about exactly you should go about making PPC complement SEO and vice versa. The first thing I’d like to discuss is using PPC to plan your SEO.
As anyone who’s ever embarked on one will know, an SEO strategy is a difficult and unpredictable path to tread. One way to hamper yourself right out of the gate is not to plan properly, SEO campaigns are big beasts, and about as easy to turn round as super-tankers, if you don’t plan properly, you’re in trouble.
The only way to plan an SEO campaign so that you’re sure you’re targeting the right areas is by building a PPC campaign first. This way, after about 4 – 6 weeks, you’ll
know for sure which keywords make you money or generate enquiries, and often they’re not the ones you may have thought. Once you know, you can pour resources into enhancing your natural position for those keywords, safe in the knowledge that you’re making a wise investment.
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