March 24, 2009 by Matt Thomas
Apple have been uncharacteristically quiet on the SmartPhone front recently. For several weeks now all the chatter within the industry has been about Palm Pres and Mobile Handset Alliances, with no one really paying much attention to the market leader. That changed late last week with the announcement of changes to the way applications are developed for the App store and, going past that, plans for a brand new device, the iPhone 3.0.
The initial reaction to the iPhone was muted with official information from Apple focusing mainly on slightly run of the mill features like cut and paste and multimedia messaging functions. It’s true that these functions have been demanded by users for a while now, however it’s also true that these functions have existed on other devices for quite some time and so, don’t quite live up to the company’s reputation as an innovator.
Recently however, the coverage has improved after attention has turned to the more impressive, but curiously under publicised elements of the phone like peer to peer networking, sales within applications and APIs for additions to the hardware. If these elements play a significant part in the phone it could be a real winner though right now it’s largely unclear how Apple intends to use them. As always, when we know, you’ll know.
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