April 2, 2009 by Jenny Sanderson
It’s the Holy Grail of SEO, the eventual aim of every optimisation campaign, that glittering number one position that shows, no, scratch that, proves that you are the best website in your field and leads to untold wealth and corporate growth, at least we assume it does.
What do we really know though?
Okay, yes, of course number one position leads to increased revenue. People assume, often correctly, that the number one is the most relevant result to their query and if you service their need they might well not go any further. However, the question is not ‘does number one benefit you?’ it’s ‘how much does number one benefit you?’
Let me give you a for instance. You are in a competitive field that has a clear market leader who is sitting pretty at number one for all your main keywords. Do you invest heavily and put in the late nights of optimisation in order to beat them? How do you measure the benefit of number one spot so that you know how much effort you can afford to put in?
Well, there are a number of factors which I’ll be getting into over the next few days, stay tuned?
Related posts:
- Is being at the top of Google always worth it? (Part 3)
- Is being at the top of Google always worth it? (Part 2)
- Is being at the top of Google always worth it? (Part 4)
- What you need on your page to make SEO work for you
- Getting into DMoz #1: The trouble with DMoz
- SEO School: Local Search – how to rank well in a competitive Marketplace
