Is being at the top of Google always worth it? (Part 2)
Whether or not it’s worth going all out for the number one spot is affected by a huge number of elements. Some of them are common sense, stuff like the keyword competitiveness, the conversion rate, the value of the sale etc. Really you just have to look at the number 1 spot as an investment and weigh value in terms of the traditional metrics.
The X-factor of course is the actual viewing figures, how many people actually click on result number one as opposed to result number two, how much influence does it have on their decision? Well, the general stats break down like this, the number one search result takes up about 40 percent of the clicks, it drops to a quarter of that for position 2. The drop off remains steep from level to level until about level four – click rates from level four to ten differ very little – only three percent across the range.
The obvious thing to take from these figures is that it’s all about levels one and two. If a push for the number one spot is at all realistic then it’s a good idea to go for it.
Related posts:
- Is being at the top of Google always worth it? (Part 1)
- Is being at the top of Google always worth it? (Part 3)
- Survey claims that search-engine marketing still remains strong
- Is being at the top of Google always worth it? (Part 4)
- Online Missconceptions… And what they mean for your Websites and Campaigns
- Why does Google use Quality Scores in Ad Auctions?
