October 15, 2008 by James Oliver
All week I’ve been talking about the DoFollow blog movement, the wonderful people who have rejected the scourge of SEOs all over the world that is No Follow by allowing links from their comments boards to pass link juice to other sites, but how do you join the good fight yourself? And, apart from the warm feeling that comes from helping your fellow man, what are the benefits of doing so?
Let’s start with the benefits. Removing the NoFollow tag will encourage more comments on your blog – if people know they are getting something in return they will be far more inclined to engage in discourse. Also, comments breed comments. Before you know it you could have lively discussion across your board between both linking and non-linking users. It really helps to create a sense of community and therefore some brand loyalty for your blog.
So how do you do it? Well, if you use WordPress then good news, it’s as easy as simply installing the DoFollow plugin. Other blogging platforms make things a little more complicated though there is a way to make it happen for any blog. There are too many to go into here but this page contains a comprehensive list that should answer the specifics.
Once you’ve converted you can submit your page to the DoFollow lists mentioned in yesterday’s blog, which will obviously help greatly with your marketing. However, be warned, not every SEO is as ethical as we are. You will get spam. Be sure to monitor your board and, if necessary, play policeman.
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