May 28, 2009 by Matt Thomas
Fairly big win for the Apple PR department this week; the New Yorker magazine hit the shelves with a piece of digital art on its front cover. Not just any digital art either, but a portrait of Times square created with just a finger, an iPhone and a $4.99 app. The picture took roughly an hour to create and was done entirely from scratch.
Those of you doubting the validity should check out the video below. ‘Brushes,’ the application used to create the picture records each ‘brush stroke,’ allowing you to play back the drawing process at your leisure. The result below is the breathtaking 51 second record of the creation of the cover.
Apple are predictably spinning this as proof positive (if any were needed) that the iPhone, far from being a glorified toy, is actually a serious piece of computing equipment capable of performing complicated and unique tasks. Obviously, impressive as it is, it is really only a good picture, done on a hand held device. Still, bit of a hurrah moment for Apple, and not just from a marketing point of view.
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