October 9, 2009 by James Oliver
A Google staffer has claimed that the majority of people do not know which browser they use or even what a browser actually is. Product Marketing Manager Jason Toff’s, albeit unscientific, survey found that half of his friends did not know which internet browser they used. In a bid to address this issue Google have swiftly released a video explaining exactly what one is, cunningly positioning the Google chrome logo alongside those of more popular browsers Safari, Firefox and Internet Explorer.
Aside from the fact that letting people know about the internet is a worthwhile thing to do for the world’s premier internet company, Google also has a vested interest in informing the public about what web browsers are and therefore that there is a choice between them. The central problem that Google’s own browser, Chrome has had since its inception is the perception that IE, or whichever browser someone happens to use, is the only browser.
It’s simple really, before Google can begin persuading people to change their browser they need to level the playing field by educating people to know that there is an alternative to IE.
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