November 17, 2008 by Mark Isle
On a preliminary testing basis, AdWords has begun implementing ads with optional product images and additional descriptions. A main example is ‘diamonds,’ searches for that keyword have recently begun displaying results for a company called Blue Nile that can, if the searcher chooses, include product photos and descriptions.
Searchers are offered a graphic with a plus sign on it as part of their traditional search results. If they click on that graphic they are shown a list of three product photos and descriptions, they also get pricing information. These new improved listings show up in the “preferred results” section and the regular search results and offer much better value to webmasters competing for clicks.
I’m going to stick my neck out here and say that this will end up being a permanent feature of AdWords once they have finished testing with selected partners like Blue Nile. Not only does it offer better value for companies, it isn’t intrusive – you only see the extra information when you click on the graphic, it also maintains the traditional Adwords format and doesn’t impair use of the system.
If AdWords do end up implementing this as a permanent feature they are unlikely to struggle to find users. Advertisers have been trying to find ways to get more information across in their search listing for years now.
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