January 19, 2009 by Jack Fox
Adwords is beta testing a new budgeting option called ‘Timeframe’. If Timeframe is rolled out properly it will allow users to budget for their campaigns by the day or by the month, depending on their preference.
For advertisers who choose the daily budget option, the system will work like this. There will be a certain amount of your money that Adwords is allowed to spend on advertising per day. Obviously, because of the variable nature of online viewing figures, you won’t use that budget every day. If there is a day where you’re say, 10 percent below your quota Adwords will compensate you by upping your daily budget by 10 percent on a busier day. It can do this with up to 20 percent of your budget per day. It’s basically just a way of making your budget work more efficiently for you.
This idea is taken further with the monthly option. When you have your budget set to monthly the budget is adjusted dynamically every day, allowing more money to be spent on the busier days. Adwords still stays within the set budget for the month, it simply concentrates resources where they are most needed. For example, if you get a lot of clicks on the weekend and very few during the week then Adwords will make sure that most of the budget is concentrated on the weekend.
Of course it means that Adwords makes more money, but it’s not like you’ll be spending money you hadn’t budgeted for. To me it seems like a good idea, I hope it comes in properly soon.
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