November 6, 2008 by James Oliver
Two weeks after Yahoo released their new analytics tool, Google has announced a raft of enhancements and upgrades to Google Analytics, its free analysis tool. The changes will be rolled out over the coming weeks and would appear to include a few very welcome changes.
Some are merely improvements to existing functions though many seem to be pretty radical and potentially very useful. Advanced segmentation, for instance, allows you to view an individual section of your users, like maybe people who access the site via AdWords, and analyse their actions, allowing you to implement proper behavioural targeting.
Custom Reporting has been improved, now allowing you to view more data and customise the report properly. If you’re more interested in the geographical makeup of your users, you can skew the report towards that, it you want to find out about their referring source you can.
Perhaps most interesting of all, you can now integrate Analytics with your AdSense account, allowing you to view traffic information and financial information in the same, easy to use portal.
These updates will go a long way towards making Google Analytics the premier reporting tool. If you’re a user, stay tuned for some huge improvements, if you’re not, think about becoming one.
Related posts:
- Google Announces new Analytics Platform in Beta
- Getting the best ROI from Adwords using Google Analytics
- Google Refreshes Analytics Platform and Provides Real Time Reporting
- Twitter Launches New Web Analytics Tool
- Google News Site Enhances User Personalisation Features
- Have Google and Yahoo strangled the analytics game?
