January 11, 2012 by claudia.smith
A few weeks ago Google announced that a number of changes have been made to it’s Google+ Pages for business social media platform, to enhance their Pay Per Click campaigns and web reach among potential customers. The official announcement came via the Google Adwords blog post for Pay Per Click news and updates:
“Last month we introduced Google+ Pages to provide a new way for you to build a public identity on Google+. We’ve been listening closely to your feedback and today we’re introducing several new tools and controls to help you better manage your pages”.
One of the key features for business users includes the ability for 50 managers to have access to a Google+ Page with admin rights, enabling them to login and make changes and updates to a primary page. Each manager can have their own credentials with the ability to: “publish posts, respond to comments, add photos, change profile information”.
For any marketer using Pay Per Click and social media as a platform to engage web users with their brands, or products online, who want to know what social interactions are taking place; without having to stare at their page every second of the day to keep track of communications, the addition of notification settings is a welcome inclusion for existing Google+ users:
“Another feature we’ve added is a way for you as a page owner to get notifications about actions on your page. With this change, you’ll be able to customize the notifications for your business page separately from your personal profile, allowing you to choose the level of detail that’s most appropriate for you.”
With customisable options you can select which specific interactions are important to you, and decide what communications you would like to receive notifications about, as well as having the freedom to adjust how you are notified through the “delivery preferences” setting.
The team at Google+ has also augmented the way that connections and +1’s are displayed on Google+ Pages, making the number of ways people have connected with your brand or business more explicit to users accessing your social outlet:
“We’re also making a change to the +1 count shown on your Google+ Page. Starting today, the bold count on your page will include both your +1’s on Google+ and across the web, as well as the number of people who have added you to a circle. This change will not affect the way +1’s are counted or displayed on ads or search results.”
The changes represent Google’s continued commitment, when it comes to developing their social platform for business users, engaging with Pay Per Click and social media to extend their online reach, and maximise the exposure and profile of their brand or business.
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- Top Click Media Reviews Google+ Pages for Business
- SEO Agency BrightEdge Publish Data on the Popularity of Google+ Pages in the US
- Google Launches Business Pages for Google+ Users
- To Blog or not to Blog? (Traffic)
- How to get on the Digg home page pt2
