March 4, 2009 by James Oliver
I love it when a plan comes together. As we predicted yesterday, this morning saw the release of the long awaited release of brand new Apple Mac minis. The new devices are better synchronised with current technology, earning themselves a processor upgrade to a 2.0 GHz Intel Core 2 Duo. The Intel graphics adapter has fallen by the wayside, replaced by the much, much better NVIDIA GeForce 9400M. By all accounts the computers have been long overdue a refresh.
The new minis retail at $599 dollars which should allow Apple a hefty profit margin, even on a bottom rung product like this. Analysts are predicting that the figures will look particularly bright on the slightly better $799 dollar model. The extra $200 dollars buys you another gig of memory and another 200 GB of space on the hard disk, the retail cost of adding this yourself would be around $70 dollars (I’m working in dollars because GBP prices aren’t available yet).
This leaves Apple with $130 profit on the upgrade alone, that’s if they’re paying retail prices for their components, which, of course, they almost certainly aren’t. It seems Apple are continuing their policy of making no concession at all to the recession, they might just get away with it too.
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