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Nokia Ovi Store’s Disastrous Launch

May 27, 2009 by Eddy Philipe

Finnish company, Nokia may still be the biggest mobile phone company in the world though in recent years they’ve been consistently outperformed in the innovations stakes by their Smart Phone rivals, in particular Apple, whose success with the App Store pretty much caught Nokia napping. This lack of initiative has led to Nokia having to watch on in horror over the last few quarters as their profits and market share erode steadily.

Nokia’s Ovi Store was supposed to be the solution to this problem. It was supposed to be an all singing, all dancing rival to the app store where developers would have almost free reign to innovate and create exciting new programmes for Nokia devices. Much noise was made about the launch of the project yesterday and users logged on in droves to get their first impressions of the new store.

Unfortunately for Nokia those impressions are unlikely to have been good. According to reports when attempting to use the site last night users found that pages either didn’t load or were incredibly slow. Now, some slowness you could forgive due to increased usage just after the launch however, the issue continued for hours. There were also reports of products disappearing for no apparent reason and even very generic search terms yielding no results.

As anyone who’s ever launched a site, or anything for that matter, will know, the hours and days immediately after the launch are hugely important… So, not a good day for Nokia.

Here’s what the company had to say for themselves…

“Shortly after launching the Ovi Store at 2 am ET, we began experiencing extraordinarily high spikes of traffic that resulted in some performance issues for users accessing store.ovi.com and store.ovi.mobi. We immediately began to address this issue by adding servers, which resulted in intermittent performance improvements.”

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Related posts:

  1. Nokia Opens up its System to Developers
  2. Palm unveils Software Store
  3. Google Mobile App Launch delayed by Apple engineers
  4. Microsoft investigates games leak
  5. App Store Developers suggest Changes (Part 1)
  6. Programmer points out development difficulties for App Store Independents.


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