October 8, 2009 by Matt Thomas
Today’s comments from a Google staffer that most people do not know what a browser is will have come as a surprise to precisely no one who works in the online sector. It can seem strange in a world that is increasingly reliant on the internet but many people possess a very limited understanding of the online word. Day after day we field enquiries from people who either know almost nothing at all about the internet or have some very strange assumptions. Some of the top misconceptions are that PPC somehow affects natural search ranking, or even that all search ranking positions are paid for.
So why do people so dramatically fail to grasp these reasonably basic tenets of the Internet. Well, in a way it’s fair enough. It can seem strange to people who work in the online sector, but most people only really need to use the internet on a very basic level. It’s a testament to the usefulness and simplicity of sites like Google, Amazon, et al. that people can get the full experience out of them without necessarily knowing anything about computers or the internet.
So that’s how, even in the year 2009, people are able to get away with such a basic knowledge of the online world. Tomorrow, I’ll let you in on what this means for your sites and PPC campaigns, and what you need to do to allow for this level of understaning.
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