One of the best things about YouTube is that it has made it very easy for site owners to post videos onto their own sites. This is an excellent way of building content and illustrating the themes of your site with funny, strange or thought provoking content.
Since taking over the site Google has been searching for ways to monetize YouTube, therefore I suppose it was only a matter of time until they happened upon the notion of making some cash out of these posted videos. For a while now Google have been placing overlay ads on some videos viewed on the site. However, now they have extended the programme to include the posted versions of these videos as well.
By doing so, Google have tapped into a huge amount of new viewers for those ads – depending on the popularity of the video, the ads can now be being viewed on hundreds, maybe even thousands of new sites.
Naturally, the sites receive none of the income, that’s split between Google and the YouTube video partner (the filmmaker). Showing the advert on your site is simply seen as a payback for the free content you’re getting which I suppose is fair enough.
It was nice to have ad-free videos though.
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