Ads for Toyota’s new Prius V model were published in the last few days using Yahoo’s new ‘Livestand’ digital reading format for the iPad.  Prius are the exclusive sponsor of Yahoo’s new digital media marketing app, holding a 40% share in Livestand ad space during its launch.

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Last week Google’s Matt Cutts published a post on the Google ‘Inside Search’ Blog Spot, providing SEO help, detailing ten of the hundreds of changes recently made to Google’s search algorithm.

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Following the launch of the Google+ search facility in October of this year, Google+ have now enhanced their search options to include trending topics, in the same way that Twitter includes trends on it’s social media platform, listing the most popular subjects that are under discussion with users, and providing the option to conduct a specific search for these topics via it’s social site.

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According to SEO agency BrightEdge, since it’s launch last week, 61 percent of top 100 US brands have published Google+ Pages, in comparison to 93 percent of the same top 100 brands that have established Facebook pages.  Unsurprisingly a large proportion of these businesses have been quick to establish a presence on Google+ due to it’s potential affect on SEO:

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Adobe has launched it’s latest product SocialAnalytics, a software platform which aims to quantify the business benefits of Facebook and Twitter; identifying how social media marketing can increase revenue and maximise the exposure of a brand online.  According to Adobe their SocialAnalytics software provides data analysis that allows businesses to monetise and directly measure the impact that sites like Facebook and Twitter have on their profit:

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Earlier this week Vic Gundotra, Senior Vice President of Engineering at Google announced the launch of Google+ Pages for business, and summarised the announcement by indicating that there were to be further imminent changes to the Google+ platform for businesses: “we’ve still got lots of improvements planned”.

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Google has announced that it’s Social Networking site Google+ has now been extended to include local and global businesses, enabling business owners and marketers to create and publish a Google+ page online for their individual business or brand.

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Since Google began encrypting the search sessions of users logged into google.com through a secure online connection, it appears that the initial figure suggesting that the change would affect less than 10% of searches, was an underestimation.

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CEO of Google Larry Page, has revealed that their progression into mobile and social has proved rather lucrative for the search engine giant, reporting that revenue generated from run rate mobile markets is up from $1 billion in 2010 to an impressive $2.5 billion this year, an increase of 150% over the twelve month period.  In addition to their successes in the mobile market, there are now more than 40 million users registered with their nascent social networking site Google+ and according to their figures, 3.4 billion photos have already been uploaded by users to the social site launched in the summer of this year.

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Through the existing Google Places platform, local businesses can maximise their exposure on the web, and widen their network of potential customers online.  The benefits of connecting your business with local customers by adopting SEO practices provides a number of benefits; not least because with tools such as Google Places, you can encourage traffic to your website or online store, as well as to your shop or office.

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Google has announced the launch of their Dynamic Search in Beta, an adaptation of the existing Google AdWords tool, that enables online businesses to identify relevant searches and target users with dynamic advertisements in the search result listings.  According to Google, their latest ad strategy will enable users to enhance: “existing keyword-targeted ads to help you sell more with less effort”.

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Earlier this month Google Associate and SEO agency specialist Matt Cutts tweeted: “weather report: expect some Panda-related flux in the next few weeks, but will have less impact than previous updates (~2%)”.  A week prior to the communication from Cutts, Google rolled out version 2.5 of it’s Panda algorithm, originating from the very same Panda update that ellicited mixed responses, and caused some controversy earlier this year, because of it’s impact on legitimate sites publishing quality, relevant content.  The update was cited as necessary to: “reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful”.

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Google has implemented an automatic update to their Google Places platform, that will pull information from across the net about a local business, automatically updating their Google Places profile, by turning to “a neighborhood local or a loyal customer” who wants to enhance the online profile of a business by providing updated information about them:

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With the management of Pay Per Click Advertising platforms becoming ever more complicated, for some businesses it’s hard to know which channel will maximise the exposure of their business or brand, and provide the best results when it comes to PPC management strategies.

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