Professional Search Engine Optimisation Agency Slingshot SEO, a marketing firm based in Indianapolis, have recently published the results of a 12 month study conducted throughout last year, which has revealed that marketers are currently undervaluing the impact of Organic Search on sales conversions by as much as 77.25%, focusing instead on other SEO strategies such as paid advertising and direct mail campaigns.

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It is six years ago to the day that Jack Dorsey, the co-founder of Twitter, posted the first ever tweet to be broadcast on the social media communications site, now favored by politicians, journalists, celebrities and even astronauts.  With its 140 character limit, Twitter was the pioneer of concise communications on social networks, and since it’s inception six years ago, it has continued to dominate social media marketing with over 500 million users worldwide.

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According to reports appearing in the Wall Street Journal, SEO Optimisation engine Google is developing a semantic search platform, that will attempt to understand search meanings for queries posted by users, rather than relying purely on key words in order to identify the most relevant information available to Google users.

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Last month Google made the announcement that a record number of search quality changes had been made in their monthly series.  Google reported 40 changes in total, which they described as “subtle and important” ultimately intended to “radically improve” their search engine services, according to Google’s official blog post.

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Regulatory body Ofcom has given provisional approval for the Orange and O2 joint venture Everything Everywhere to use their existing 1800MHz spectrum holdings to trial the latest 4G technology.

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The latest report to review how users are responding to Google’s personalised search, has found that 65% see it as a bad thing, while another 73% believe that is an invasion of privacy.

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Apple has unveiled it’s third generation iPad, due to go on sale in mid March in the UK and the US.  With the usual technological enhancements and additions, the iPad3 has been adapted to include a number of new features; including a higher resolution display and a high definition screen, as well as performance graphics, provided by the new A5X chip and an impressive 5 megapixel camera sensor.

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One year on and the effects of the Google Panda update are still being felt across the web.  In February of last year, Google announced that poor quality content would be targeted, penalized and reduced in their ranking position, if it was seen to be “thin” or not produced to a high enough standard by Google.

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On 1st March Google announced that it would be making some changes to their terms of service, as well as consolidating the existing legal jargon, they also made some fundamental alterations to the way user information would be handled, by linking data across their range of services.

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Up to two years of Twitter updates will be made available to companies looking to purchase data for the purposes of social media marketing; taking online user habits and using them to make decisions around marketing strategies, based on consumer information gathered on the social networking site Twitter. (more…)

Facebook has confirmed it’s plans to introduce authenticated accounts for celebrities and high profile individuals, as the popularity of social media platforms and digital media marketing continues to proliferate amongst domestic users, corporate bodies and high profile individuals.

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Digital Media Marketing specialists AdAge have compiled some comprehensive statistics that measure audience reaction to the advertisements screened during the Super Bowl earlier this month.  According to the stats, the posts published across social media platforms such as Facebook and Twitter, in response to the game as well as performances from Madonna and advertisements shown during the break, accounted for 12,233 tweets per second during the last play.

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In the days leading up to February 14th, there was the inevitable dramatic spike in web traffic to sites advertising products associated to Valentines Day, some SEO specialists have started to look at the negative affect that these seasonal offers and campaigns can have, leading to a sharp increase in traffic and impacting on the performance of applications and websites, and ultimately on the users experience, in what Lisa Robinson Schoeller, the senior director of marketing for Compuware identifies as “the Google effect”.

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The online SEO help site Search Engine Land has reported that a preliminary study into Google’s new personal search features has revealed that many users are not impressed by the updated functionalities implemented by Google in January this year. (more…)