Earlier this month Google Associate and SEO agency specialist Matt Cutts tweeted: “weather report: expect some Panda-related flux in the next few weeks, but will have less impact than previous updates (~2%)”.  A week prior to the communication from Cutts, Google rolled out version 2.5 of it’s Panda algorithm, originating from the very same Panda update that ellicited mixed responses, and caused some controversy earlier this year, because of it’s impact on legitimate sites publishing quality, relevant content.  The update was cited as necessary to: “reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful”.

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Google has implemented an automatic update to their Google Places platform, that will pull information from across the net about a local business, automatically updating their Google Places profile, by turning to “a neighborhood local or a loyal customer” who wants to enhance the online profile of a business by providing updated information about them:

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With the management of Pay Per Click Advertising platforms becoming ever more complicated, for some businesses it’s hard to know which channel will maximise the exposure of their business or brand, and provide the best results when it comes to PPC management strategies.

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Arguably the UK’s most successful social networking start up, Huddle has revealed that sales tripled in the months from May to July, increasing the number of sales to enterprise customers by five times that of those made in the earlier part of this year.  Currently used by more than 90,000 organisations worldwide, Hudddle specialises in collaboration and content management for businesses, both internally and externally, giving traditional platforms, such a SharePoint, a modern twist, with a social centric focus, demonstrating the direction of enterprise collaborative platforms, with the success of social media and it’s impact on business operations and marketing strategies.

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‘Living Ads’ Launched last week at the Yahoo Connect Forum in New York, where advertising opportunities presented by tablet PC and Smartphone platforms were reviewed, with particular focus on engaging customers through digital advertising mediums.  Marketers and advertisers were encouraged to: “take advantage of the marketing opportunities presented through mobile, tablet and connected television channels”.

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Google has added the +1 feature on the Google Display Network for Google AdWords Advertisers.  As part of their Pay Per Click portfolio, Google are enhancing their offerings in the display ad market, and as Eider Oliveira, Senior Software Engineer for Google explained in the announcement made via the Google AdWords blog, the +1 button combined with the display ad approach has the potential to revolutionise the way that people interact with advertisements online:

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Google has updated it’s Analytics PPC platform, and included a tool that reports in real-time on website activity, as the Google blog calls it: “Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens”.

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In June this year Google’s Vice President of Product, Management and Display advertising, Neal Mohan, gave his key note speech at the IAB Innovation conference, and predicted the key changes that advertising will undergo over the coming years; namely the influence of display advertising in what he defined the: “advertising revolution”.  According to Mohan, display advertising is a concentrated approach fixed on user engagement, and Google anticipate this to be the future for marketing strategists, augmenting existing approaches to SEO management as a means of engaging with users and establishing brands using web-based platforms.

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Earlier this year micro-blogging site Twitter acquired BackType, a social analytics platform that enabled companies to track their impact on social media marketing.  Now the acquisition has paid dividends for Twitter, who have recently launched their new tool, to rival Google’s existing portfolio of web analytics products.

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After three months of being in closed development tests, the new Google social media project Google+ is now open to everyone. Two weeks after its launch in BETA, Google announced that their new social media site had attracted 10 million users, and according to web analysts, it is estimated that there are currently 25 million members using Google+ to connect with other web users globally.

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Google has partnered with Intel Corporation to produce smartphones that will run the Android operating system, using Intel Atom chips, and aim to launch the new devices early next year.  Google has recently adapted a number of it’s advertising management tools, such as Pay Per Click, in order to meet with the rising demands posed by online mobile users, with smartphone and tablet sales rising at a rapid rate across Europe and the US.

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According to a recent study conducted by Facebook partner Nielsen, in the month of May alone, Americans spent more time on Facebook than on any other website.  TIME magazine has reported this week that:

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According to the latest SEO Edition of MarketingSherpa’s 2012 Local Search Marketing Benchmark Report, the continued creation of relevant content, in abundance, is the way forward for marketers looking to maximise the impact of their organisation, brand, product or service online, specifically when attempting to appeal to customers searching within their local area. (more…)

A recent study conducted by Ability, a provider of e-commerce software development tools, has found that sales conversions on tablets outnumber those on smart phone devices by almost three to one.

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