November 16, 2009 by Matt Thomas
The workplace is becoming less defined by desks and terminals every day, people are recieveing emails and surfing the internet anywhere and everywhere, increasingly through phones as well as laptops. It’s no different in social life either, a huge number of people now have an incredibly high standard of internet connectivity and computer processing sitting in their coat pockets, ready to use at a moment’s notice, almost no matter where they are. This is why any PPC professional worth their salt knows how to plan a good mobile campaign, and why you should too.
To that end, we’ve decided to let you in on a few of Top Click Media’s main mobile advertising tips, so sit back and prepare for liftoff.
1. Target devices individually. Don’t forget that one campaign will not work for every type of phone. Research the different demographics of say, smartphones as opposed to traditional devices and make decisions based on that. You’ll also need to think about the capabilities of various mobile operating systems and handsets.
2. Think beyond search. Your message can appear to mobile phone users who are searching via text ads as well as to site visitors via display ads. Have a think about which suits your message best and spend time researching the best and most visited mobile friendly sites for your business.
3. Consider Bidding for Calls not Clicks. A very useful thing that’s started to happen recently is that you can now pay per call, meaning that you’re only charged when someone actually makes a call as a result of your mobile ad, which for some businesses could potentially be very useful indeed. I really cannot overstate how useful this can be if you get it right. It works by showing a link of your number number on the ad, when that option is selected you pay, and not a moment before. Not only is it a great deal, it’s probably the first proper mass market technique for tracking phone calls.
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