Search Marketing Unemployment beating the curve
According to a survey carried out by the very capable guys and girls at, Search Engine Marketing blog, seroundtable.com unemployment in the search marketing industry is only 7 percent, that’s 2 percent below the current US (it’s an American blog) national unemployment rate of 9%.
This confirms what many of us within the industry have suspected for quite some time, that the search marketing industry is weathering, if not benefitting from the recession. At a time when most of the technology industry is cutting jobs (just look at Microsoft and Yahoo), we’ve found that we’re having to take on more staff to deal with an increasing workload.
I’m not saying this to brag, I simply want to make a point about the resilience of this type of marketing. The unprecedented trackability, control and cost effectiveness of Pay Per Click marketing means that whilst the rest of the advertising industry struggles, PPC is flourishing as companies seek to get more out of their marketing budgets rather than abandoning them completely.
Just to illustrate my point, we’re now, by all accounts, about a year into the economic downturn and Google has only just experienced its first quarterly decline in profits (that’s first ever).
In my opinion, the days of traditional advertising are numbered. Why put an ad in a magazine, and put up with only vague ideas predictions regarding how it’s working, when you can put an ad on Google and track iots success minute by minute.
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