SEO School: Long-Tail Keywords. Part 1
In this industry SEO professionals tend to live or die by their rankings. There’s nothing quite like being able to say that you took a nothing site to number one on Google for a really competitive keyword. It’s how we market ourselves and how others judge us. But is that right? Are rankings really the best metric, or are they just the easiest one to measure?
Surely a better way to judge the success of an SEO campaign is to look at the amount of money it’s brought in, even though it’s hard to quantify. After all, it’s no good being top for ‘printers’ if you’re not selling any, that’s why the cleverer SEOs, like us, are experimenting with new approaches that don’t always focus on the traditional generic-terms arms race to the top of Google.
We’re going to be talking about the benefits of one of those approaches this week – sorry for the overlong preamble – that approach is long-tail keywords, longer versions of the big hitting generics that allow you to bypass the generic race. But more of that tomorrow.
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