October 28, 2009 by Matt Thomas
Know your aim and don’t get sidetracked
Keyword choice is the cornerstone of a good SEO campaign. As I’ve said before, SEO campaigns resemble super tankers, in that they are incredibly difficult to turn around if you make the mistake of setting off in the wrong direction. But how do you choose good keywords?
Well, the main thing to keep in mind is what you want out of the campaign. I know that sounds like a stupid question, increased profits obviously, but the trick is not to be sidetracked by unrelated concerns. A lot of people, for instance, get obsessed with the idea that they must rank for big keywords, if they sell printers they want to be number one for printers etc., just as a feather in their cap. But just because everyone else is fighting for that keyword, doesn’t necessarily mean you should.
What if you could make more money by targeting keywords with a fraction of the competition? Sounds too good to be true, doesn’t it? But actually, in many cases it isn’t. Many industries have a whole raft of longer more specific keywords that will generates sales, often in excess of those you’d get with more generic keywords… Why? Stay tuned to find out.
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