It’s no surprise at a time when most people in the world are experiencing either economic uncertainty or outright hardship, that coupon sites are doing well. However, a lot of people were surprised to learn exactly how well. Coupon and comparison sites were up a whopping 75% up over 2007, and the top 11 coupon sites actually experienced an increase of over 85% in terms of average traffic.
So should you be exploiting this boom in the popularity of thrift?
Unless you sell something a bit niche, like building supplies, or something where cut prices and offers would be seen as a negative like maybe yachts or sports cars then the answer is almost certainly, yes! The reasons that you should be listed on the coupons sites are numerous, but here’s a quick rundown of the highlights…
1. Users of particular coupon directories are very loyal. That loyalty will tend to be passed onto you, if you offer them a good discount and then give them a high level of service – so, not just new customers but very high quality new customers.
2. It also makes sense from an SEO point of view. Every coupon site you’re on is an extra route to your site’s door. Also, since most of these sites have no-follow disabled, you’re likely to get a bump from the link juice you’ll receive.
Essentially, in harsh economic times, coupon sites are a godsend for both consumers and webmasters.
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