October 28, 2008 by Matt Thomas
SEO is far from easy and there is no set way to reach the top of the rankings. However, there are approaches that work time and time again, a road-map so to speak, that we wouldn’t dream of setting off on a project without and, because we’re feeling generous, we’re going to share.
1.Define your Goals: You need to know what you want. This might sound obvious, but you wouldn’t believe the number of people who just want to be vaguely better. Better how? We ask. This is key to defining the scope of the project, are we going for a broad or a narrow strategy here? Where do we need to be in a month, six months, a year? If you don’t have a destination, how do you know when you’re there?
2.Research: Once we know where we’re going, it’s details time. We need to spend time properly researching keywords, weighing up the strength of a keyword against the competition for it and deciding what our budget allows us to go for. Can we barge the competition out of the way and nab the brass ring, or do we need to get a little more creative with our strategy? Are there any keywords that the others have missed?
3.Content: It is King after all. If there’s already a lot of content on the site this phase is about reorganisation; sharpening, focussing, expanding. Is the information arranged in the easiest possible way for the viewer? Does the content address every possible query a viewer may have? Would multimedia content be appropriate, or would it be a case of lilly-gilding.
Related posts:
