October 29, 2008 by Matt Thomas
4.Trouble Shooting: Simply put, the site has to work. You can have the best SEO in the world, but if you’ve got coding errors, server issues etc. you could be throwing up brick walls in front of the search engine spiders. Not a good idea! Also, never forget that if the site just plain doesn’t work, broken links, long load times etc. then your users are only a click or two away from your competitors.
5.Marketing: Promotion, Publicity, Socialization. You need to encourage links, this is the cornerstone of a strong PageRank. Keep the content fresh and, above all, good, then get involved in the world of social networking and the blogsphere. You can’t control whether or not someone links to you as a result of seeing your site but the more people who see your site, the better your odds, so BE ACTIVE, participate in the online community. If you’ve done the rest right, you’ll get links.
6.Make sure 1-5 are actually happening: Keep your team on message, make sure everyone knows their job and is up for it. You also need to be confident that the people you’ve got working on the project are nimble enough and equipped to adapt the plan in response to changes in the landscape, this is the internet after all.
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