March 30, 2009 by Andy Russell
Apple and Apple supporters are very annoyed about an advert unveiled in the US last week which shows an affable woman named Lauren shopping for a laptop computer. She looks at Apple products but fails to find anything within her budget of $1000 dollars that meets her requirements – ‘Speed, Comfortable keyboard, 17-inch screen.’ Proclaiming, ‘I would have to double my budget, which isn’t feasible,’ Lauren instead decides to buy a $699 dollar HP laptop.
Okay, not the most subtle piece of advertising you’ll ever see. The message is pretty clear, Macs are more expensive than PCs. This is a truth that most people hold to be self evident, though Mac fans are angry at Microsoft’s bare faced cheek, with some even going as far as to call the HP Lauren buys a, ‘Craptop’ – Ooh burn. Many make the point that the comparison isn’t fair, though I’m yet to find a Mac blogger who can satisfactorily explain why.
The simple fact is that Apple laptops are more expensive, considerably more expensive, with considerably less choice. For instance, to meet Lauren’s screen size requirement she’d have had to have spent over $2,000 dollars. Apple fans, I think you may have to admit defeat on this one.
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