A few weeks ago Google announced that a number of changes have been made to it’s Google+ Pages for business social media platform, to enhance their Pay Per Click campaigns and web reach among potential customers.  The official announcement came via the Google Adwords blog post for Pay Per Click news and updates:

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According to SEO agency BrightEdge, since it’s launch last week, 61 percent of top 100 US brands have published Google+ Pages, in comparison to 93 percent of the same top 100 brands that have established Facebook pages.  Unsurprisingly a large proportion of these businesses have been quick to establish a presence on Google+ due to it’s potential affect on SEO:

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Earlier this week Vic Gundotra, Senior Vice President of Engineering at Google announced the launch of Google+ Pages for business, and summarised the announcement by indicating that there were to be further imminent changes to the Google+ platform for businesses: “we’ve still got lots of improvements planned”.

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Google has implemented an automatic update to their Google Places platform, that will pull information from across the net about a local business, automatically updating their Google Places profile, by turning to “a neighborhood local or a loyal customer” who wants to enhance the online profile of a business by providing updated information about them:

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With the management of Pay Per Click Advertising platforms becoming ever more complicated, for some businesses it’s hard to know which channel will maximise the exposure of their business or brand, and provide the best results when it comes to PPC management strategies.

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Google has added the +1 feature on the Google Display Network for Google AdWords Advertisers.  As part of their Pay Per Click portfolio, Google are enhancing their offerings in the display ad market, and as Eider Oliveira, Senior Software Engineer for Google explained in the announcement made via the Google AdWords blog, the +1 button combined with the display ad approach has the potential to revolutionise the way that people interact with advertisements online:

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A recent study conducted by Ability, a provider of e-commerce software development tools, has found that sales conversions on tablets outnumber those on smart phone devices by almost three to one.

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Google has announced the implementation of a new metric in the AdWords portfolio, that provides users with the opportunity to identify the estimated cost of bidding for top positions in search engine results pages (SERPs).

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Google has announced today the acquisition of Motorola Mobility in a deal worth $12.5 billion.

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Earlier this year Hal Varian, Chief Economist at Google, contributed to the Google Inside AdWords blog post, and gave his insight into how best to interpret metrics for Google AdWords search positions: “many advertisers are concerned about the average position of their ads.  Though this metric can be useful, it’s easy to misinterpret”.

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Christian Oestlien, product manager for Google+ announced the impending launch of Google+ for business, via a brief video message posted on the plus.google.com site.

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Google has implemented the use of their new +1 button on advertisements and search listings globally, providing Google account holders with the opportunity to circulate their favourite sites among their friends and an extended network of Google users.

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Last week Google’s Vice President of Product, Management and Display advertising, Neal Mohan, gave his key note speech at the IAB Innovation conference, where he identified the key changes that display advertising will undergo in the next four years, in what he called the: “next phase of the display advertising revolution”.

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On the 8th June some of the worlds leading web companies took part in the global test for IPv6, the so called “test flight” aimed to encourage ISP’s, hardware and software manufacturers and web-based companies, to make the transition to the new protocol, following the successful completion of a 24 hour global test.
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