A few weeks ago Twitter announced that they would be rolling out a new version of their social platform for desktop and mobile users, which included enhanced features for businesses, to rival those already available via Facebook and Google+ Pages.

(more…)

The global online marketing intelligence service Experian Hitwise has published it’s list of the most popular search queries posted in 2011 in the US, with social media sites topping the poll.  The survey analysed the top 1,000 search terms of last year and (perhaps unsurprisingly) Facebook is once again head of the list for the third consecutive year.

(more…)

According to comScore’s latest study, more and more people are using online search facilities and mobile platforms in order to find relevant information about local businesses.  According to statistics published this week, comScore’s “State of Local Search” study has found that 13% of core activity on the leading search engines relates to local businesses.

(more…)

Last week Google was forced to defend it’s ‘Panda’ update, amid claims that changes made to their ranking algorithm were conducted in order to reduce the hit rate of popular websites, that might be perceived as rivals to the Google empire. (more…)

Search engine giants Google have leveled an accusation at rivals Microsoft, suggesting that they are harvesting search engine results from Google in order to populate their own search engine, Bing. (more…)

Microsoft’s unrelenting desire to give Google a real run for their money in the search engine stakes has been backed up further this week as the computer giants have announced that they are revamping their Bing search engine. (more…)

For a while now I’ve been talking about the dangers of assuming that one search marketing approach will work across a number of platforms, with mixed results. Unfortunately, some people just don’t want to believe that the approach required to make a success of a PPC campaign on Google is that much different to the approach required to do well on Yahoo, Bing, etc. Some people unfortunately will not be swayed from the notion that search is search and what’s good for the good is good for the gander. (more…)

Bing Shopping, the product comparison tool that makes up part of Microsoft’s new search engine reportedly showed a 169% increase in June, though I think it would be wise to take these figures with a pinch of salt. Forgive me for being a little bit cynical about these claims but I think there’s definitely reason to be sceptical about the importance of any supposed increase in Bing usage… For a couple of reasons. (more…)

A webmaster working on Microsoft Bing has admitted to SE Roundtable that an MSN bot has been clicking on Bing ads. The Microsoft webmaster was very keen to point out that the system was set up so that there was no chance of these clicks being charged to a client though this has done little to calm the annoyance amongst PPC account managers. (more…)