Online sales on ‘Cyber’ or ‘Black’ Monday this week (Monday 28th November) saw an increase of 29.3% in comparison to the same day last year, according to statistics published by IBM’s Benchmark Researchers.  The global ecommerce site FiftyOne, a company which hosts and manages some of America’s biggest department stores and online retailers, including Macy’s and Nordstrum, saw a dramatic increase in international sales, potentially accounting for the rise in sales in comparison to last years figures.  According to a report in Marketing Vox:

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As anyone who sells goods online should know, we’re fast closing in on the most important day of the year for the ecommerce industry, Cyber Monday. For the uninitiated, Cyber Monday is statistically the busiest day of the year for the vast majority of ecommerce sites. It typically happens on the first Monday of December, right after people have been paid for the last time in the year and when the highest numbers of shoppers are making online purchases agead of christmas. (more…)