The subject we’re tackling today is one of the hot topics in the world of SEO currently – the importance (or otherwise) of ‘.edu’ links and whether or not they’re necessary or desirable part of the optimisation process. If you’re an SEO or webmaster, you may have already been approached by someone attempting to sell you ‘.edu’ backlinks for a not insubstantial monthly fee, claiming that they’re a shortcut to better rankings and pass substantially more authority than normal co.uk or .com URLs.

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