Google confirmed this week that just eight days after their Panda 3.5 update, which impacted a number of websites and their established position in Google’s rankings, yet another change was made to their algorithm, with a refreshed Panda update, version 3.6 pushed out at the end of last month.

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According to latest research Social Media Marketers are more likely to engage SEO in digital media marketing campaigns than Pay Per Click.

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Last week Google published an updated guide to PPC Management advocating a more targeted approach, in order to reach specific audiences, through customised advertisements and content.  Entitled “Building Display Creatives for Your Audience”, the post published via their official AdWords Blogspot encourages a user centric approach, that steps away from focusing purely on what message advertisers and marketers are attempting to convey to their audiences, and looking instead at ways of engaging individual users.

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Via their Inside Google AdWords Blogspot, the search engine giant has announced that their Google Ads platform has launched it’s first Google+ Page, on their social media platform aimed at businesses and brands; giving their advertising partners access to the latest information about their AdWords portfolio of products, as well as insights into new releases.

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According to the latest report from Marin Software, a provider of online advertising management solutions, by December of this year, 25% of US clicks on Google’s Pay Per Click advertisements will be made on mobile devices.

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Last week Microsoft AdCenter’s Craig MacDonald announced the latest spring adCenter releases, which have been coming thick and fast since the start of the new year.  In a bid to challenge Google’s SEO Optimisation tools, such as their broad match modifier, one of the key changes to Microsoft’s adCenter is the ability for advertisers to retain more control over the creation of keywords, as well as the reach of their content and how they target users.

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Apple has unveiled it’s third generation iPad, due to go on sale in mid March in the UK and the US.  With the usual technological enhancements and additions, the iPad3 has been adapted to include a number of new features; including a higher resolution display and a high definition screen, as well as performance graphics, provided by the new A5X chip and an impressive 5 megapixel camera sensor.

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On 1st March Google announced that it would be making some changes to their terms of service, as well as consolidating the existing legal jargon, they also made some fundamental alterations to the way user information would be handled, by linking data across their range of services.

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Up to two years of Twitter updates will be made available to companies looking to purchase data for the purposes of social media marketing; taking online user habits and using them to make decisions around marketing strategies, based on consumer information gathered on the social networking site Twitter. (more…)

Facebook has confirmed it’s plans to introduce authenticated accounts for celebrities and high profile individuals, as the popularity of social media platforms and digital media marketing continues to proliferate amongst domestic users, corporate bodies and high profile individuals.

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In the days leading up to February 14th, there was the inevitable dramatic spike in web traffic to sites advertising products associated to Valentines Day, some SEO specialists have started to look at the negative affect that these seasonal offers and campaigns can have, leading to a sharp increase in traffic and impacting on the performance of applications and websites, and ultimately on the users experience, in what Lisa Robinson Schoeller, the senior director of marketing for Compuware identifies as “the Google effect”.

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The online SEO help site Search Engine Land has reported that a preliminary study into Google’s new personal search features has revealed that many users are not impressed by the updated functionalities implemented by Google in January this year. (more…)

Following a three month research period, US based digital solutions provider GMS Local found that the relationship between the interest shown by national brands looking to promote their ‘bricks and mortar’ business through local digital media, is vastly different from the actual investments being made when it comes to promoting their business locally across online platforms.

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Based on feedback provided by Google users globally, the search engine giant has implemented updates to its page layout algorithm, which will mean any websites that are ad-heavy ‘above-the-fold’, with minimal content and an ‘excessive’ number of advertisements featuring on the top of their webpages, their ranking in Google’s search results will be impacted by the changes.

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