Based on feedback provided by Google users globally, the search engine giant has implemented updates to its page layout algorithm, which will mean any websites that are ad-heavy ‘above-the-fold’, with minimal content and an ‘excessive’ number of advertisements featuring on the top of their webpages, their ranking in Google’s search results will be impacted by the changes.

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Last week online statistics agency Experian Hitwise tweeted that the total number of Google+ visits in the US alone had reached more than 49 million in December of last year, apparently it was the sites “biggest month to date”, up by an impressive 55% when compared with the number of visits made by users in November 2011, further proof (if it were needed) of the burgeoning demand when it comes to digital media marketing sites. (more…)

A few weeks ago Twitter announced that they would be rolling out a new version of their social platform for desktop and mobile users, which included enhanced features for businesses, to rival those already available via Facebook and Google+ Pages.

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Top Click Media Reviews Search Engine Optimisation for local businesses, and the findings from a recent small business survey, which revealed that SEO was selected as the most effective marketing tool by local business owners, and identified as their preferred route to market.  According to the ‘Merchant Confidence Index Survey’ conducted by online network MerchantCircle, a social network for local businesses in the US, 33% of business owners that participated selected SEO as the most effective platform when it came to generating new business.

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According to comScore’s latest Video Metrix study, Google’s You Tube broke records in October of this year by attracting more than 20 million viewers in a single month, accounting for 49.1% of the total number of videos viewed in the US during October alone.  Based on the findings of the latest comScore research, Americans accessing videos on the web spent an average of more than 20 hours watching content online last month:

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Top Click Media Reviews the impact of Google+ Pages and whether Google’s social media platform will ever truly compete with Facebook’s established marketing tools.

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Following the launch of the Google+ search facility in October of this year, Google+ have now enhanced their search options to include trending topics, in the same way that Twitter includes trends on it’s social media platform, listing the most popular subjects that are under discussion with users, and providing the option to conduct a specific search for these topics via it’s social site.

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Earlier this week Vic Gundotra, Senior Vice President of Engineering at Google announced the launch of Google+ Pages for business, and summarised the announcement by indicating that there were to be further imminent changes to the Google+ platform for businesses: “we’ve still got lots of improvements planned”.

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Google has announced that it’s Social Networking site Google+ has now been extended to include local and global businesses, enabling business owners and marketers to create and publish a Google+ page online for their individual business or brand.

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CEO of Google Larry Page, has revealed that their progression into mobile and social has proved rather lucrative for the search engine giant, reporting that revenue generated from run rate mobile markets is up from $1 billion in 2010 to an impressive $2.5 billion this year, an increase of 150% over the twelve month period.  In addition to their successes in the mobile market, there are now more than 40 million users registered with their nascent social networking site Google+ and according to their figures, 3.4 billion photos have already been uploaded by users to the social site launched in the summer of this year.

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With the management of Pay Per Click Advertising platforms becoming ever more complicated, for some businesses it’s hard to know which channel will maximise the exposure of their business or brand, and provide the best results when it comes to PPC management strategies.

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Google has added the +1 feature on the Google Display Network for Google AdWords Advertisers.  As part of their Pay Per Click portfolio, Google are enhancing their offerings in the display ad market, and as Eider Oliveira, Senior Software Engineer for Google explained in the announcement made via the Google AdWords blog, the +1 button combined with the display ad approach has the potential to revolutionise the way that people interact with advertisements online:

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Google has updated it’s Analytics PPC platform, and included a tool that reports in real-time on website activity, as the Google blog calls it: “Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens”.

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In June this year Google’s Vice President of Product, Management and Display advertising, Neal Mohan, gave his key note speech at the IAB Innovation conference, and predicted the key changes that advertising will undergo over the coming years; namely the influence of display advertising in what he defined the: “advertising revolution”.  According to Mohan, display advertising is a concentrated approach fixed on user engagement, and Google anticipate this to be the future for marketing strategists, augmenting existing approaches to SEO management as a means of engaging with users and establishing brands using web-based platforms.

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