CEO of Google Larry Page, has revealed that their progression into mobile and social has proved rather lucrative for the search engine giant, reporting that revenue generated from run rate mobile markets is up from $1 billion in 2010 to an impressive $2.5 billion this year, an increase of 150% over the twelve month period.  In addition to their successes in the mobile market, there are now more than 40 million users registered with their nascent social networking site Google+ and according to their figures, 3.4 billion photos have already been uploaded by users to the social site launched in the summer of this year.

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Google has implemented an automatic update to their Google Places platform, that will pull information from across the net about a local business, automatically updating their Google Places profile, by turning to “a neighborhood local or a loyal customer” who wants to enhance the online profile of a business by providing updated information about them:

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With the management of Pay Per Click Advertising platforms becoming ever more complicated, for some businesses it’s hard to know which channel will maximise the exposure of their business or brand, and provide the best results when it comes to PPC management strategies.

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Google has updated it’s Analytics PPC platform, and included a tool that reports in real-time on website activity, as the Google blog calls it: “Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens”.

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A recent study conducted by Ability, a provider of e-commerce software development tools, has found that sales conversions on tablets outnumber those on smart phone devices by almost three to one.

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Google has announced the implementation of a new metric in the AdWords portfolio, that provides users with the opportunity to identify the estimated cost of bidding for top positions in search engine results pages (SERPs).

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Google has announced today the acquisition of Motorola Mobility in a deal worth $12.5 billion.

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Earlier this year Hal Varian, Chief Economist at Google, contributed to the Google Inside AdWords blog post, and gave his insight into how best to interpret metrics for Google AdWords search positions: “many advertisers are concerned about the average position of their ads.  Though this metric can be useful, it’s easy to misinterpret”.

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Christian Oestlien, product manager for Google+ announced the impending launch of Google+ for business, via a brief video message posted on the plus.google.com site.

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It is predicted that by the end of this year, 1 out of 2 Americans will own a Smartphone.  In the United Kingdom there are the highest number of Smartphone users in Europe, with over 11 million people owning a Smartphone handset; indicating that a quarter of the population can use their mobile phone to get online and browse the web, and that number is increasing.

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Google has implemented the use of their new +1 button on advertisements and search listings globally, providing Google account holders with the opportunity to circulate their favourite sites among their friends and an extended network of Google users.

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Last week Google’s Vice President of Product, Management and Display advertising, Neal Mohan, gave his key note speech at the IAB Innovation conference, where he identified the key changes that display advertising will undergo in the next four years, in what he called the: “next phase of the display advertising revolution”.

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On the 8th June some of the worlds leading web companies took part in the global test for IPv6, the so called “test flight” aimed to encourage ISP’s, hardware and software manufacturers and web-based companies, to make the transition to the new protocol, following the successful completion of a 24 hour global test.
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Google has announced the acquisition of PostRank, a social engagement analytics provider that develops solutions for businesses to monitor social media interactions.  PostRank specialises in delivering: “objective, real-time data and analysis on any topic, trend, or interest relevant to you or your business”.

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