It is predicted that by the end of this year, 1 out of 2 Americans will own a Smartphone.  In the United Kingdom there are the highest number of Smartphone users in Europe, with over 11 million people owning a Smartphone handset; indicating that a quarter of the population can use their mobile phone to get online and browse the web, and that number is increasing.

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Google has implemented the use of their new +1 button on advertisements and search listings globally, providing Google account holders with the opportunity to circulate their favourite sites among their friends and an extended network of Google users.

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Last week Google’s Vice President of Product, Management and Display advertising, Neal Mohan, gave his key note speech at the IAB Innovation conference, where he identified the key changes that display advertising will undergo in the next four years, in what he called the: “next phase of the display advertising revolution”.

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On the 8th June some of the worlds leading web companies took part in the global test for IPv6, the so called “test flight” aimed to encourage ISP’s, hardware and software manufacturers and web-based companies, to make the transition to the new protocol, following the successful completion of a 24 hour global test.
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Google has announced the acquisition of PostRank, a social engagement analytics provider that develops solutions for businesses to monitor social media interactions.  PostRank specialises in delivering: “objective, real-time data and analysis on any topic, trend, or interest relevant to you or your business”.

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Last week, via Google’s blog, the search engine giant announced it’s partnership with integrated brand agency Digitas.  The collaboration was agreed in a bid to secure progressive mobile marketing data for advertisers, utilising Google as a platform to enhance and develop their business prospects.

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Google’s online advertising tool AdWords now provides users with the ability to target tablet devices with their campaigns.  Following Google’s recent update to their AdWords platform to give advertisers updated functionalities, such as distinguishing between campaigns that target PC’s or laptops and mobile devices such as Smartphones, within the settings tab of an AdWords account, Google has now added tablet PC’s to the “Networks and Devices” drop down menu.  The options provided will give advertisers the chance to target specific operating systems (Android, iOS and webOS) or “all mobile and tablet operating systems”. (more…)

Last week Google was forced to defend it’s ‘Panda’ update, amid claims that changes made to their ranking algorithm were conducted in order to reduce the hit rate of popular websites, that might be perceived as rivals to the Google empire. (more…)

Last year Google turned their attention to the problems posed by poor quality information being provided on a large scale through their ranking system; in 2011 they have taken decisive action to combat this issue. (more…)

Google have announced that they are offering a limited release addition to their programme, on their AdWords Blog. The new function enables customers to set goals in the opportunities tab within the AdWords console, in order that advertisers can maintain greater control over their AdWords service. (more…)

Earlier we told you about an issue with Adwords that allows malicious programmers to promote their sites through the widely trusted system. Don’t get me wrong, I’m not implying that Adwords is riddled with this sort of thing, but it is happening, and happening enough for it to be worth bearing in mind when using the programme.

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Google Adwords has long since won the race for supremacy in the field of online advertising. The chances are that if you have something to advertise on the internet you’re using Adwords to do it. There are a couple of reasons why, firstly it’s a great programme; it’s set up well, it’s easy to use and has all the features you need. The second reason is that we’ve come to trust Google. Whether we acknowledge it or not, because of their size and track record, we probably view Google and their projects as reliable.
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You know when you allow ads to be placed on your website using Adwords? When you’re seduced by the promise of making millions from clicks and conversions and you decide to sell space on your site to nameless companies? If you do, then you’ll know all about Google’s apocalyptic warning about click-fraud that you’re required to read before signing up.
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It’s not nice when something like this happens, is it? Two icons of the British high street locked in a legal battle, but what could it possibly be about? Why are two such resoundingly ‘nice’ brands instructing their lawyers to rip each other to pieces?
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