Earlier this week Google announced the completion of their brand new indexing system that they have named Caffeine.

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Debate surrounding this one has been raging over at the Top Click Media offices for quite some time now. Some of us think it’s one of the most exciting developments to the ranking algorithm for quite some time, whilst others of us question the relevance of seeing things posted to the internet in order of how recently they were posted rather than relevance.

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If you’ve been following this blog over the last few weeks you’ll know that Google have been looking into including a twitter style real time element in their search engine results for quite some time now. I personally thought it would be included as part of the caffeine update and said so on the blog a couple of weeks ago. Just shows what I know, this week the search engine giant began to release the real time element across the world.

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All week we’ve been talking about Caffeine and how it’s going to change the SEO game – or that’s the theory anyway. However, we have yet to discuss the probable response from Yahoo and Microsoft. One of the reasons for that is that it’s a little too soon to tell though we are starting to see the influence of these changes on the Microsoft front, particularly the new update’s social networking focus.

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Earlier in the week I told you all that caffeine probably wouldn’t change too much in the world of SEO, that if you were being ethical and above board with your optimisation then you wouldn’t lose ranking. Don’t worry, I’m not going back on that, you’re not going to tumble off the rankings overnight when Google finally flips the caffeine switch.
However, the Google search algorithm is an incredibly complex thing and if you’re doing complex SEO work then predicting positions can get very complicated, especially when you’re dealing with hypothetical scenarios like Caffeine.

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Google’s universal search update has been an undoubted hit with searchers. Google users have responded incredibly well to the update that indexes video and image results either above the traditional paid and natural search results or in the middle of the search page. However, the position of the results has been hurting Google’s pocket by quite often distracting people from the adwords ads which, lest we forget, is the way Google makes almost all of its money.

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Google, as has been reported extensively in the past (not least by us), is a big fan of the real-time search results enjoyed by Twitter. The reason for this is that real-time content is one of the only ways in which Google can be beaten by anyone. As it stands, if you want to find out about something that literally just happened, or you want to gauge public reaction to something instantly, the best way is Twitter.

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Let’s begin our Caffeine master-class by talking about the point of all this, what Google actually hopes to achieve with its caffeinated update. Basically the update is supposed to result in more pages getting indexed and quicker as well as a more helpful and comprehensive results page. All of which sounds pretty good, I think you’ll agree. However, it is worth considering the impact of all this on the SEO game.

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If you’re plugged into the world of SEO or online marketing then you’ve most likely heard about Google’s latest major search update, codenamed: caffeine. If you’ve heard of it, the chances are you’re thinking about what it means for your sites and online campaigns. That’s why we lovely people at Top Click have decided to explain the whole thing to you in step by step chunks over the course of this week. How nice of us.

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