In June this year Google’s Vice President of Product, Management and Display advertising, Neal Mohan, gave his key note speech at the IAB Innovation conference, and predicted the key changes that advertising will undergo over the coming years; namely the influence of display advertising in what he defined the: “advertising revolution”.  According to Mohan, display advertising is a concentrated approach fixed on user engagement, and Google anticipate this to be the future for marketing strategists, augmenting existing approaches to SEO management as a means of engaging with users and establishing brands using web-based platforms.

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Earlier this year micro-blogging site Twitter acquired BackType, a social analytics platform that enabled companies to track their impact on social media marketing.  Now the acquisition has paid dividends for Twitter, who have recently launched their new tool, to rival Google’s existing portfolio of web analytics products.

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Google has partnered with Intel Corporation to produce smartphones that will run the Android operating system, using Intel Atom chips, and aim to launch the new devices early next year.  Google has recently adapted a number of it’s advertising management tools, such as Pay Per Click, in order to meet with the rising demands posed by online mobile users, with smartphone and tablet sales rising at a rapid rate across Europe and the US.

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According to a recent study conducted by Facebook partner Nielsen, in the month of May alone, Americans spent more time on Facebook than on any other website.  TIME magazine has reported this week that:

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According to the latest SEO Edition of MarketingSherpa’s 2012 Local Search Marketing Benchmark Report, the continued creation of relevant content, in abundance, is the way forward for marketers looking to maximise the impact of their organisation, brand, product or service online, specifically when attempting to appeal to customers searching within their local area. (more…)

A recent study conducted by Ability, a provider of e-commerce software development tools, has found that sales conversions on tablets outnumber those on smart phone devices by almost three to one.

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Google has announced the implementation of a new metric in the AdWords portfolio, that provides users with the opportunity to identify the estimated cost of bidding for top positions in search engine results pages (SERPs).

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In June of this year Google launched it’s +1 button, allowing users to circulate content among the Google community and across the web.  The following month Google reported that it had crossed 2 billion views daily, at the end of August that figure had doubled to 4 billion daily views.

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Social Media has long played an integral role in Search Engine Optimisation campaigns for many businesses, largely due to its ability to incorporate a number of key factors, augmenting the success of a site or keywords performance in Google’s listings.

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Google has announced today the acquisition of Motorola Mobility in a deal worth $12.5 billion.

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According to Mashable’s Ben Parr, Google are currently engaged in discussions with Twitter, and other social networking sites, to revive the Realtime search functionality that was disabled last month.

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As the launch of Google+ for all users is still eagerly anticipated by many across the globe, people already trialling the service are praising its functionalities and the services it provides, in particular it’s position as the major driving force for the social video market.

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Although Google’s new social networking site Google+ is still available to users by invitation only, according to digital marketing specialists comScore, Google’s social project has already established itself among the online global population, stacking up 20 million visitors across the world, in just it’s first three weeks:

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Earlier this year Hal Varian, Chief Economist at Google, contributed to the Google Inside AdWords blog post, and gave his insight into how best to interpret metrics for Google AdWords search positions: “many advertisers are concerned about the average position of their ads.  Though this metric can be useful, it’s easy to misinterpret”.

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