Through the existing Google Places platform, local businesses can maximise their exposure on the web, and widen their network of potential customers online.  The benefits of connecting your business with local customers by adopting SEO practices provides a number of benefits; not least because with tools such as Google Places, you can encourage traffic to your website or online store, as well as to your shop or office.

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Google has implemented an automatic update to their Google Places platform, that will pull information from across the net about a local business, automatically updating their Google Places profile, by turning to “a neighborhood local or a loyal customer” who wants to enhance the online profile of a business by providing updated information about them:

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The fight for local search rankings has just gotten a lot nastier, thanks to a decision from Google to cut the number of results displayed on the first page of Local Search from ten down to seven. The decision from Google is likely to turn up the heat on a battle that is already pretty vicious. Google does obviously display more than seven local search results if you click through to the second page or further, though it doesn’t take a marketing genius to realise that, the number of clicks for position eight is going to be vastly different top the number position seven gets. (more…)